• Existing search engine saturation: amount of content indexed by search robots, indexing errors, spidering bottlenecks, search engine friendly interlinking and navigation to name but a few.
• Existing link popularity analysis: unique links, unique domain links, unique IPs and IP ranges and page-rank analysis.
• On-page optimization analysis: content uniqueness check, meta tag and title uniqueness check, headers and keyword saturation analysis.
• Traffic and conversion analytics: analyzing how existing traffic is generated and distributed and basic things that could be done to improve the conversion rates.